TY  - GEN
A1  - Schmid, Judith
T1  - Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.
KW  - Marketing
KW  - Entrepreneurship
Y1  - 
UR  - http://opus.technikum-wien.at/frontdoor/index/index/docId/2766
ER  -