@inproceedings{SchmidHatakRoessl2013,
  author    = {Judith Schmid and Isabella Hatak and Dietmar R{\"o}{\"s}l},
  title     = {Entrepreneurial Marketing as a Success Factor},
  booktitle = {Eurasia Business and Economics Society, 10th EBES Conference},
  pages     = {123 -- 124},
  year      = {2013},
}