@article{EttweinRohrerVanzoLangthaleretal.,
  author    = {Ettwein, Frederike and Rohrer-Vanzo, Valentina and Langthaler, Georg and Werner, Andrea and Stern, Tobias and Moser, Olivia and Leitner, Raimund and Regenfelder, Katja},
  title     = {Consumer's perception of high gloss furniture: instrumental gloss measurement versus visual gloss evaluation},
  series = {European Journal of Wood and Wood Products},
  journal   = {European Journal of Wood and Wood Products},
  number    = {75},
  pages     = {1009 -- 1016},
  abstract  = {The overall impression of a glossy surface is an important parameter for consumer's choice of wooden products. A new gloss parameter, called gloss impression, which calculates a reflexion structure image, was developed in order to complement the measurements made by industrial glossmeters, which are highly limited in describing the visual human perception, for example the commonly used gloss value. The objective of this study is to investigate to what extent the new measurement method of surface gloss is applicable to describe human gloss perception, in other words, to validate the new method. In order to analyse the concordance of the new methodology with human perception, 113 na{\"i}ve observers had to rank the glossiness of eight series of black and white samples. The results were compared to both gloss impression and gloss value. The statistical evaluation by means of Pearson's chi-squared tests revealed that the new method has an overall better correspondence to human perception than the gloss value. For black samples, it describes human perception significantly better than the gloss value and gives better results than those which would be achieved by guessing.},
  subject      = {Perception},
  language  = {en}
}
@article{ListSchwarzbauerBraunetal.,
  author    = {List, Julia and Schwarzbauer, Peter and Braun, Martin and Werner, Andrea and Langthaler, Georg and Stern, Tobias},
  title     = {Naive wood-supply predictions: Comparing two case studies from Austria},
  series = {Austrian Journal Of Forest Science},
  volume    = {2016},
  journal   = {Austrian Journal Of Forest Science},
  number    = {2},
  pages     = {87 -- 110},
  abstract  = {Forest owner associations act as middlemen in the cooperative marketing of timber: they are supplied with small and fluctuating quantities of timber and sell bundled amounts to industrial consumers. Knowledge of the future quantity of monthly dis-tributable timber is of particular importance for planning, but remains a subject of uncertainty. This work presents models to predict wood supply based on a simple database. Models were tested in two case-study regions, which substantially differ Seite 88 J. List, P. Schwarzbauer, M. Braun, A. Werner, G. Langthaler, T. Sternin framework conditions for timber marketing. In each of the regions in Styria and Burgenland, different model types and subtypes were superior. It was concluded that models which determine timber supply in one forest association, are only restrictedly suitable to predict timber supply in another one.},
  subject      = {Forest Science},
  language  = {en}
}
@article{HaydnWernerStern,
  author    = {Haydn, Annemarie and Werner, Andrea and Stern, Tobias},
  title     = {Assessing the potential price range for bioactive food additives from wood by using the van Wesstendorp method},
  series = {Journal of the Austrian Society of Agricultural Economics},
  journal   = {Journal of the Austrian Society of Agricultural Economics},
  number    = {24},
  abstract  = {Plant-based food additives in functional foods can improve consumer's nutrient uptake and promote optimal health effects. Considering the ongoing development of new technologies for extracting bioactive substances the potential pricing of these substances plays a major role in assessing the overall profitability of new technologies. The study therefore assessed potential prices for not yet commercially existing bioactive substances from wood by carrying out a business-to-businesssurvey. Applying the van Westendorp method the study identified a potential price in context of varying product properties like different health claims or increasing purities. The Indifference Price of 101.5 €/kg can be considered as a guide value to assess the overall profitability. The study identified potential price ranges for such products and provided information that can be used for according pricing strategies. © 2014, OGA-Osterreichische Gesellschaft fur Agrarokonomie.},
  subject      = {Additives},
  language  = {en}
}