@article{SchmidRoessl,
  author    = {Schmid, Judith and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing als Erfolgsfaktor in der Krise},
  series = {KMU in der Krise. Strategien zur Krisenvermeidung und Krisenbew{\"a}ltigung},
  journal   = {KMU in der Krise. Strategien zur Krisenvermeidung und Krisenbew{\"a}ltigung},
  pages     = {97 -- 129},
  subject      = {SME},
  language  = {de}
}
@misc{HatakSchmidRoessl,
  author    = {Hatak, Isabella and Schmid, Judith and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis},
  subject      = {Marketing},
  language  = {en}
}