@misc{Schmid, author = {Schmid, Judith}, title = {Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?}, subject = {KMU}, language = {de} } @misc{SchmidKesslerBarredyetal., author = {Schmid, Judith and Keßler, Alexander and Barredy, Celine and Frank, Hermann}, title = {Entrepreneurial Marketing in Family firms}, subject = {Marketing}, language = {en} } @misc{SchmidWagner, author = {Schmid, Judith and Wagner, Daniela}, title = {Entrepreneurial Orientation in Design Thinking - A Chance for the Tourism \& Hospitality Industry?}, subject = {Design}, language = {en} } @misc{Schmid, author = {Schmid, Judith}, title = {Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.}, subject = {Marketing}, language = {en} } @misc{SchmidHatakRoessl, author = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar}, title = {Entrepreneurial Marketing as a Success Factor}, subject = {Marketing}, language = {en} } @misc{HatakSchmidRoessl, author = {Hatak, Isabella and Schmid, Judith and R{\"o}ßl, Dietmar}, title = {Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis}, subject = {Marketing}, language = {en} } @misc{SchweigerSchmid, author = {Schweiger, Christina and Schmid, Judith}, title = {Die Entwicklungen von KMU in der Baubranche in den Grenzregionen. Zwischenergebnisse der qualitativen Sozialforschung}, subject = {SME}, language = {de} }