@misc{SchmidKesslerBarredyetal.,
  author    = {Schmid, Judith and Keßler, Alexander and Barredy, Celine and Frank, Hermann},
  title     = {Entrepreneurial Marketing in Family firms},
  subject      = {Marketing},
  language  = {en}
}
@misc{SchmidWagner,
  author    = {Schmid, Judith and Wagner, Daniela},
  title     = {Entrepreneurial Orientation in Design Thinking - A Chance for the Tourism \& Hospitality Industry?},
  subject      = {Design},
  language  = {en}
}
@misc{Schmid,
  type      = {Master Thesis},
  author    = {Schmid, Judith},
  title     = {Anreizsysteme f{\"u}r High Potentials},
  school      = {Fachhochschule Technikum Wien},
  subject      = {High Potentials},
  language  = {en}
}
@inproceedings{SchmidHatakRoessl,
  author    = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Success Factor},
  series = {Eurasia Business and Economics Society, 10th EBES Conference},
  booktitle = {Eurasia Business and Economics Society, 10th EBES Conference},
  address   = {Istanbul},
  pages     = {123 -- 124},
  subject      = {Entrepreneurship},
  language  = {en}
}
@misc{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.},
  subject      = {Marketing},
  language  = {en}
}
@misc{SchmidHatakRoessl,
  author    = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Success Factor},
  subject      = {Marketing},
  language  = {en}
}
@inproceedings{KlamertSchmidTraxlerLackner,
  author    = {Klamert-Schmid, Judith and Traxler, Sabine and Lackner, Maximilian},
  title     = {The Phenomenon Of 'Opportunity Recognition' Among Engineering Student},
  series = {24th International Conference on Interactive Collaborative Learning(ICL2021), 22.-24.September 2021, Dresden},
  booktitle = {24th International Conference on Interactive Collaborative Learning(ICL2021), 22.-24.September 2021, Dresden},
  address   = {Dresden},
  subject      = {Engineering},
  language  = {en}
}
@article{MarklLacknerSchmidetal.,
  author    = {Markl, Erich and Lackner, Maximilian and Schmid, Judith and Faast, Thomas},
  title     = {Mutual Benefits from Entrepreneurship of Non-business University Graduates for Academia and Founders},
  series = {International Academic Journal of Entrepreneurship},
  journal   = {International Academic Journal of Entrepreneurship},
  pages     = {8},
  abstract  = {There is a trend among universities to teach entrepreneurship and support startup initiatives. In this article, the state-ofthe- art in entrepreneurship higher education and university ecosystems of non-business schools is reviewed, and the example of the University of Applied Sciences Technikum Wien, Austria, and one of its startup show cases, Toolsense, is elaborated to understand critical success factors for non-business graduates as founders. The mutual benefits for universities and founders are discussed. In the case of Toolsense and the University of Applied Sciences, narrow band IoT as brought to the University by the startup. Implications on a universities' innovation and portfolio management are highlighted. Concerning startups, the importance of growth financing after initial success is elaborated.},
  subject      = {Entrepreneurship},
  language  = {en}
}
@misc{HatakSchmidRoessl,
  author    = {Hatak, Isabella and Schmid, Judith and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis},
  subject      = {Marketing},
  language  = {en}
}