@book{SchmidWagner,
  author    = {Schmid, Judith and Wagner, Daniela},
  title     = {Unternehmerische Grundhaltung im Design Thinking - Eine Chance f{\"u}r den Tourismus?},
  publisher = {Springer},
  publisher      = {Fachhochschule Technikum Wien},
  subject      = {Design},
  language  = {de}
}
@article{FinkKesslerSchmidetal.,
  author    = {Fink, Matthias and Keßler, Alexander and Schmid, Judith and Stummer, Katharina},
  title     = {Learning by Almost Doing - Theoretische Argumente und empirische Ergebnisse zur Wirkung von Fallstudien in der Entrepreneurship-Ausbildung.},
  series = {Zeitschrift f{\"u}r KMU und Entrepreneurship},
  journal   = {Zeitschrift f{\"u}r KMU und Entrepreneurship},
  pages     = {173 -- 196},
  subject      = {SME},
  language  = {de}
}
@book{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing. Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten},
  publisher = {Springer Gabler},
  publisher      = {Fachhochschule Technikum Wien},
  subject      = {Marketing},
  language  = {de}
}
@phdthesis{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten},
  school      = {Fachhochschule Technikum Wien},
  subject      = {Entrepreneurship},
  language  = {de}
}
@misc{SchmidKesslerBarredyetal.,
  author    = {Schmid, Judith and Keßler, Alexander and Barredy, Celine and Frank, Hermann},
  title     = {Entrepreneurial Marketing in Family firms},
  subject      = {Marketing},
  language  = {en}
}
@inproceedings{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?},
  series = {Wirtschaftswissenschaften. Beitr{\"a}ge gegen die Krise.},
  booktitle = {Wirtschaftswissenschaften. Beitr{\"a}ge gegen die Krise.},
  address   = {Graz},
  organization    = {FH Johanneum Graz},
  pages     = {65 -- 69},
  subject      = {Entrepreneurship},
  language  = {de}
}
@inproceedings{SchmidHatakRoessl,
  author    = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Success Factor},
  series = {Eurasia Business and Economics Society, 10th EBES Conference},
  booktitle = {Eurasia Business and Economics Society, 10th EBES Conference},
  address   = {Istanbul},
  pages     = {123 -- 124},
  subject      = {Entrepreneurship},
  language  = {en}
}
@misc{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.},
  subject      = {Marketing},
  language  = {en}
}
@misc{SchmidHatakRoessl,
  author    = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Success Factor},
  subject      = {Marketing},
  language  = {en}
}
@article{MarklLacknerSchmidetal.,
  author    = {Markl, Erich and Lackner, Maximilian and Schmid, Judith and Faast, Thomas},
  title     = {Mutual Benefits from Entrepreneurship of Non-business University Graduates for Academia and Founders},
  series = {International Academic Journal of Entrepreneurship},
  journal   = {International Academic Journal of Entrepreneurship},
  pages     = {8},
  abstract  = {There is a trend among universities to teach entrepreneurship and support startup initiatives. In this article, the state-ofthe- art in entrepreneurship higher education and university ecosystems of non-business schools is reviewed, and the example of the University of Applied Sciences Technikum Wien, Austria, and one of its startup show cases, Toolsense, is elaborated to understand critical success factors for non-business graduates as founders. The mutual benefits for universities and founders are discussed. In the case of Toolsense and the University of Applied Sciences, narrow band IoT as brought to the University by the startup. Implications on a universities' innovation and portfolio management are highlighted. Concerning startups, the importance of growth financing after initial success is elaborated.},
  subject      = {Entrepreneurship},
  language  = {en}
}