@book{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing. Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten},
  publisher = {Springer Gabler},
  publisher      = {Fachhochschule Technikum Wien},
  subject      = {Marketing},
  language  = {de}
}
@phdthesis{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten},
  school      = {Fachhochschule Technikum Wien},
  subject      = {Entrepreneurship},
  language  = {de}
}
@misc{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?},
  subject      = {KMU},
  language  = {de}
}
@misc{SchmidKesslerBarredyetal.,
  author    = {Schmid, Judith and Keßler, Alexander and Barredy, Celine and Frank, Hermann},
  title     = {Entrepreneurial Marketing in Family firms},
  subject      = {Marketing},
  language  = {en}
}
@misc{Winkelhofer,
  author    = {Winkelhofer, Harald},
  title     = {Mobile Marketing und Advertising - strategische Ans{\"a}tze und Wertsch{\"o}pfungskette},
  subject      = {Marketing},
  language  = {de}
}
@inproceedings{SchmidHatakRoessl,
  author    = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Success Factor},
  series = {Eurasia Business and Economics Society, 10th EBES Conference},
  booktitle = {Eurasia Business and Economics Society, 10th EBES Conference},
  address   = {Istanbul},
  pages     = {123 -- 124},
  subject      = {Entrepreneurship},
  language  = {en}
}
@misc{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.},
  subject      = {Marketing},
  language  = {en}
}
@misc{SchmidHatakRoessl,
  author    = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Success Factor},
  subject      = {Marketing},
  language  = {en}
}
@incollection{LeutgebSchnedlitzReutereretal.,
  author    = {Leutgeb, Daniel and Schnedlitz, Peter and Reuterer, Thomas and Schuh, Arnold and Teller, Christoph},
  title     = {Innovationen in Marketing und Handel},
  series = {Innovationen in Marketing und Handel / Schnedlitz, Buber , Reutterer, Schuh, Teller / 2006 / 1. Aufl. / Linde Verlag Ges.m.b.H. / 550 S.},
  booktitle = {Innovationen in Marketing und Handel / Schnedlitz, Buber , Reutterer, Schuh, Teller / 2006 / 1. Aufl. / Linde Verlag Ges.m.b.H. / 550 S.},
  publisher      = {Fachhochschule Technikum Wien},
  subject      = {Innovation},
  language  = {de}
}
@misc{HatakSchmidRoessl,
  author    = {Hatak, Isabella and Schmid, Judith and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis},
  subject      = {Marketing},
  language  = {en}
}