@inproceedings{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?},
  series = {Wirtschaftswissenschaften. Beitr{\"a}ge gegen die Krise.},
  booktitle = {Wirtschaftswissenschaften. Beitr{\"a}ge gegen die Krise.},
  address   = {Graz},
  organization    = {FH Johanneum Graz},
  pages     = {65 -- 69},
  subject      = {Entrepreneurship},
  language  = {de}
}
@misc{SchmidHatakRoessl,
  author    = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Success Factor},
  subject      = {Marketing},
  language  = {en}
}