@inproceedings{HienerthMeyer,
  author    = {Hienerth, Claudia and Meyer, David},
  title     = {A metrics system for the performance measurement of online distribution channels of multi-channel retailers},
  series = {Proceedings of the 17th European Conference on Information Systems (ECIS 2009)},
  booktitle = {Proceedings of the 17th European Conference on Information Systems (ECIS 2009)},
  subject      = {Retailing},
  language  = {en}
}