@article{FinkKesslerSchmidetal., author = {Fink, Matthias and Keßler, Alexander and Schmid, Judith and Stummer, Katharina}, title = {Learning by Almost Doing - Theoretische Argumente und empirische Ergebnisse zur Wirkung von Fallstudien in der Entrepreneurship-Ausbildung.}, series = {Zeitschrift f{\"u}r KMU und Entrepreneurship}, journal = {Zeitschrift f{\"u}r KMU und Entrepreneurship}, pages = {173 -- 196}, subject = {SME}, language = {de} } @book{Schmid, author = {Schmid, Judith}, title = {Entrepreneurial Marketing. Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten}, publisher = {Springer Gabler}, publisher = {Fachhochschule Technikum Wien}, subject = {Marketing}, language = {de} } @phdthesis{Schmid, author = {Schmid, Judith}, title = {Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten}, school = {Fachhochschule Technikum Wien}, subject = {Entrepreneurship}, language = {de} } @inproceedings{Schmid, author = {Schmid, Judith}, title = {Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?}, series = {Wirtschaftswissenschaften. Beitr{\"a}ge gegen die Krise.}, booktitle = {Wirtschaftswissenschaften. Beitr{\"a}ge gegen die Krise.}, address = {Graz}, organization = {FH Johanneum Graz}, pages = {65 -- 69}, subject = {Entrepreneurship}, language = {de} } @inproceedings{SchmidHatakRoessl, author = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar}, title = {Entrepreneurial Marketing as a Success Factor}, series = {Eurasia Business and Economics Society, 10th EBES Conference}, booktitle = {Eurasia Business and Economics Society, 10th EBES Conference}, address = {Istanbul}, pages = {123 -- 124}, subject = {Entrepreneurship}, language = {en} } @misc{Schmid, author = {Schmid, Judith}, title = {Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.}, subject = {Marketing}, language = {en} } @misc{SchmidHatakRoessl, author = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar}, title = {Entrepreneurial Marketing as a Success Factor}, subject = {Marketing}, language = {en} }