@book{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing. Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten},
  publisher = {Springer Gabler},
  publisher      = {Fachhochschule Technikum Wien},
  subject      = {Marketing},
  language  = {de}
}
@phdthesis{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten},
  school      = {Fachhochschule Technikum Wien},
  subject      = {Entrepreneurship},
  language  = {de}
}
@misc{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?},
  subject      = {KMU},
  language  = {de}
}
@inproceedings{SchmidHatakRoessl,
  author    = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Success Factor},
  series = {Eurasia Business and Economics Society, 10th EBES Conference},
  booktitle = {Eurasia Business and Economics Society, 10th EBES Conference},
  address   = {Istanbul},
  pages     = {123 -- 124},
  subject      = {Entrepreneurship},
  language  = {en}
}
@misc{Schmid,
  author    = {Schmid, Judith},
  title     = {Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.},
  subject      = {Marketing},
  language  = {en}
}
@misc{SchmidHatakRoessl,
  author    = {Schmid, Judith and Hatak, Isabella and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Success Factor},
  subject      = {Marketing},
  language  = {en}
}
@misc{HatakSchmidRoessl,
  author    = {Hatak, Isabella and Schmid, Judith and R{\"o}ßl, Dietmar},
  title     = {Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis},
  subject      = {Marketing},
  language  = {en}
}