TY  - CHAP
A1  - Hienerth, Claudia
A1  - Meyer, David
T1  - A metrics system for the performance measurement of online distribution channels of multi-channel retailers
T2  - Proceedings of the 17th European Conference on Information Systems (ECIS 2009)
KW  - Retailing
KW  - Performance measurement
KW  - Online distribution
Y1  - 2018
ER  -