TY  - BOOK
A1  - Schmid, Judith
T1  - Entrepreneurial Marketing. Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten
KW  - Marketing
KW  - Entrepreneurship
Y1  - 
PB  - Springer Gabler
ER  - 
TY  - THES
A1  - Schmid, Judith
T1  - Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten
KW  - Entrepreneurship
KW  - Marketing
Y1  - 
ER  - 
TY  - GEN
A1  - Schmid, Judith
T1  - Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?
KW  - KMU
KW  - Marketing
Y1  - 
ER  - 
TY  - CHAP
A1  - Schmid, Judith
A1  - Hatak, Isabella
A1  - Rößl, Dietmar
T1  - Entrepreneurial Marketing as a Success Factor
T2  - Eurasia Business and Economics Society, 10th EBES Conference
KW  - Entrepreneurship
KW  - Marketing
Y1  - 
SP  - 123
EP  - 124
CY  - Istanbul
ER  - 
TY  - GEN
A1  - Schmid, Judith
T1  - Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.
KW  - Marketing
KW  - Entrepreneurship
Y1  - 
ER  - 
TY  - GEN
A1  - Schmid, Judith
A1  - Hatak, Isabella
A1  - Rößl, Dietmar
T1  - Entrepreneurial Marketing as a Success Factor
KW  - Marketing
KW  - Entrepreneurship
Y1  - 
ER  - 
TY  - GEN
A1  - Hatak, Isabella
A1  - Schmid, Judith
A1  - Rößl, Dietmar
T1  - Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis
KW  - Marketing
KW  - Economic Crisis
Y1  - 
ER  -