TY  - GEN
A1  - Schmid, Judith
T1  - Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?
KW  - KMU
KW  - Marketing
Y1  - 
ER  - 
TY  - GEN
A1  - Schmid, Judith
A1  - Wagner, Daniela
T1  - Entrepreneurial Orientation in Design Thinking – A Chance for the Tourism & Hospitality Industry?
KW  - Design
Y1  - 
ER  - 
TY  - GEN
A1  - Pucher, Robert
T1  - Usability und Entwicklungskosten
KW  - Usability
KW  - Costs
Y1  - 2018
ER  - 
TY  - GEN
A1  - Schmid, Judith
T1  - Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.
KW  - Marketing
KW  - Entrepreneurship
Y1  - 
ER  - 
TY  - GEN
A1  - Schmid, Judith
A1  - Hatak, Isabella
A1  - Rößl, Dietmar
T1  - Entrepreneurial Marketing as a Success Factor
KW  - Marketing
KW  - Entrepreneurship
Y1  - 
ER  - 
TY  - GEN
A1  - Hatak, Isabella
A1  - Schmid, Judith
A1  - Rößl, Dietmar
T1  - Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis
KW  - Marketing
KW  - Economic Crisis
Y1  - 
ER  - 
TY  - GEN
A1  - Schweiger, Christina
A1  - Schmid, Judith
T1  - Die Entwicklungen von KMU in der Baubranche in den Grenzregionen. Zwischenergebnisse der qualitativen Sozialforschung
KW  - SME
KW  - Construction
Y1  - 
ER  -