A metrics system for the performance measurement of online distribution channels of multi-channel retailers
Metadaten| Author: | Claudia Hienerth, David Meyer |
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| Parent Title (English): | Proceedings of the 17th European Conference on Information Systems (ECIS 2009) |
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| Document Type: | Conference Proceeding |
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| Language: | English |
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| Completed Date: | 2009/06/01 |
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| Date of first Publication: | 2018/12/18 |
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| Responsibility for metadata: | Fachhochschule Technikum Wien |
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| Release Date: | 2018/12/18 |
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| GND Keyword: | Online distribution; Performance measurement; Retailing |
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| Publish on Website: | 1 |
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| Open Access: | 0 |
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| Reviewed: | 0 |
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| Invited: | 0 |
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| Keynote: | 0 |
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| Department: | Publiziert vor FH-Zugehörigkeit |
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| Research Focus: | Sonstiges |
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| Studienjahr: | 2008/2009 |
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| Projects: | Import |
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