A metrics system for the performance measurement of online distribution channels of multi-channel retailers
MetadatenAuthor: | Claudia Hienerth, David Meyer |
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Parent Title (English): | Proceedings of the 17th European Conference on Information Systems (ECIS 2009) |
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Document Type: | Conference Proceeding |
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Language: | English |
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Completed Date: | 2009/06/01 |
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Date of first Publication: | 2018/12/18 |
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Responsibility for metadata: | Fachhochschule Technikum Wien |
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Release Date: | 2018/12/18 |
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GND Keyword: | Online distribution; Performance measurement; Retailing |
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Publish on Website: | 1 |
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Open Access: | 0 |
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Reviewed: | 0 |
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Invited: | 0 |
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Keynote: | 0 |
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Department: | Publiziert vor FH-Zugehörigkeit |
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Research Focus: | Sonstiges |
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Studienjahr: | 2008/2009 |
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Projects: | Import |
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