Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis
| Author: | Isabella Hatak, Judith Schmid, Dietmar Rößl |
|---|---|
| Document Type: | Lecture |
| Language: | English |
| Responsibility for metadata: | Fachhochschule Technikum Wien |
| Release Date: | 2019/06/24 |
| GND Keyword: | Economic Crisis; Marketing |
| Publish on Website: | 1 |
| Open Access: | 0 |
| Reviewed: | 0 |
| Invited: | 0 |
| Keynote: | 0 |
| Date of the Talk: | 20.-23.06.2013 |
| Poster: | 0 |
| Department: | Publiziert vor FH-Zugehörigkeit |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft |
| Research Focus: | Sonstiges |
| Studienjahr: | 2012/2013 |
| Projects: | Import |
