Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.
Author: | Judith Schmid |
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Document Type: | Lecture |
Language: | English |
Responsibility for metadata: | Fachhochschule Technikum Wien |
Release Date: | 2019/06/24 |
GND Keyword: | Entrepreneurship; Marketing |
Publish on Website: | 1 |
Open Access: | 0 |
Reviewed: | 0 |
Invited: | 0 |
Keynote: | 0 |
Date of the Talk: | 02.-05.07.2012 |
Poster: | 0 |
Department: | Publiziert vor FH-Zugehörigkeit |
Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft |
Research Focus: | Sonstiges |
Studienjahr: | 2011/2012 |
Projects: | Import |