Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.

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Metadaten
Author:Judith Schmid
Document Type:Lecture
Language:English
Responsibility for metadata:Fachhochschule Technikum Wien
Release Date:2019/06/24
GND Keyword:Entrepreneurship; Marketing
Publish on Website:1
Open Access:0
Reviewed:0
Invited:0
Keynote:0
Date of the Talk:02.-05.07.2012
Poster:0
Department:Publiziert vor FH-Zugehörigkeit
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft
Research Focus:Sonstiges
Studienjahr:2011/2012
Projects:Import