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Communication is an important tool in maintaining legitimacy and acceptability of forest sector operations and activities, and expectations by the general public on the forest sector conduct in Europe are in general very high. Despite this, there is scarce research in cross-national contexts on how forest sector sustainability is communicated to the general public and what development areas can be identified in terms of communication content. This study applies a qualitative content analysis in four forestry-rich European countries (Austria, Finland, Germany, and Slovenia). The state of online communication of 61 companies and 19 industry associations was qualitatively analyzed in 2014 with a focus on eight core sustainability topics of interest that were identified via an international forest sector stakeholder feedback process. Our results show some great similarities, but also some interesting differences in terms of communication frequency and weight of hot topics across countries. The most frequently communicated area was economic contribution of forests (in Finland and Austria), followed by debate over forest conservation versus production (Germany) and the concept-added value of wood (in Slovenia). With the exception of Slovenia, the role of forests in combating global warming was emphasized more frequently within industry associations than among individual forest industry companies. Characteristically, current content of sustainability communicatio
n focuses on supplying factual information. Thus, there is a need for developing more targeted and bidirectional forms of stakeholder communication in the future, emphasizing also more active use of social media channels and empowering organizations to promote interactive communication and collaborative learning.
The overall impression of a glossy surface is an important parameter for consumer’s choice of wooden products. A new gloss parameter, called gloss impression, which calculates a reflexion structure image, was developed in order to complement the measurements made by industrial glossmeters, which are highly limited in describing the visual human perception, for example the commonly used gloss value. The objective of this study is to investigate to what extent the new measurement method of surface gloss is applicable to describe human gloss perception, in other words, to validate the new method. In order to analyse the concordance of the new methodology with human perception, 113 naïve observers had to rank the glossiness of eight series of black and white samples. The results were compared to both gloss impression and gloss value. The statistical evaluation by means of Pearson’s chi-squared tests revealed that the new method has an overall better correspondence to human perception than the gloss value. For black samples, it describes human perception significantly better than the gloss value and gives better results than those which would be achieved by guessing.
Forest owner associations act as middlemen in the cooperative marketing of timber: they are supplied with small and fluctuating quantities of timber and sell bundled amounts to industrial consumers. Knowledge of the future quantity of monthly dis-tributable timber is of particular importance for planning, but remains a subject of uncertainty. This work presents models to predict wood supply based on a simple database. Models were tested in two case-study regions, which substantially differ
Seite 88 J. List, P. Schwarzbauer, M. Braun, A. Werner, G. Langthaler, T. Sternin framework conditions for timber marketing. In each of the regions in Styria and Burgenland, different model types and subtypes were superior. It was concluded that models which determine timber supply in one forest association, are only restrictedly suitable to predict timber supply in another one.
