Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.
| Author: | Judith Schmid |
|---|---|
| Document Type: | Lecture |
| Language: | English |
| Responsibility for metadata: | Fachhochschule Technikum Wien |
| Release Date: | 2019/06/24 |
| GND Keyword: | Entrepreneurship; Marketing |
| Publish on Website: | 1 |
| Open Access: | 0 |
| Reviewed: | 0 |
| Invited: | 0 |
| Keynote: | 0 |
| Date of the Talk: | 02.-05.07.2012 |
| Poster: | 0 |
| Department: | Publiziert vor FH-Zugehörigkeit |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft |
| Research Focus: | Sonstiges |
| Studienjahr: | 2011/2012 |
| Projects: | Import |
