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Plant-based food additives in functional foods can improve consumer’s nutrient uptake and promote optimal health effects. Considering the ongoing development of new technologies for extracting bioactive substances the potential pricing of these substances plays a major role in assessing the overall profitability of new technologies. The study therefore assessed potential prices for not yet commercially existing bioactive substances from wood by carrying out a business-to-businesssurvey. Applying the van Westendorp method the study identified a potential price in context of varying product properties like different health claims or increasing purities. The Indifference Price of 101.5 €/kg can be considered as a guide value to assess the overall profitability. The study identified potential price ranges for such products and provided information that can be used for according pricing strategies. © 2014, OGA-Osterreichische Gesellschaft fur Agrarokonomie.
Communication is an important tool in maintaining legitimacy and acceptability of forest sector operations and activities, and expectations by the general public on the forest sector conduct in Europe are in general very high. Despite this, there is scarce research in cross-national contexts on how forest sector sustainability is communicated to the general public and what development areas can be identified in terms of communication content. This study applies a qualitative content analysis in four forestry-rich European countries (Austria, Finland, Germany, and Slovenia). The state of online communication of 61 companies and 19 industry associations was qualitatively analyzed in 2014 with a focus on eight core sustainability topics of interest that were identified via an international forest sector stakeholder feedback process. Our results show some great similarities, but also some interesting differences in terms of communication frequency and weight of hot topics across countries. The most frequently communicated area was economic contribution of forests (in Finland and Austria), followed by debate over forest conservation versus production (Germany) and the concept-added value of wood (in Slovenia). With the exception of Slovenia, the role of forests in combating global warming was emphasized more frequently within industry associations than among individual forest industry companies. Characteristically, current content of sustainability communicatio
n focuses on supplying factual information. Thus, there is a need for developing more targeted and bidirectional forms of stakeholder communication in the future, emphasizing also more active use of social media channels and empowering organizations to promote interactive communication and collaborative learning.
Eine ressourcenschonende Bewässerung von Nutzpflanzen wird durch
den Klimawandel in den nächsten Jahren immer größere Bedeutung gewinnen. Eine Möglichkeit, das für Pflanzen zur Verfügung stehende Wasserpotential beurteilen zu können, ist die Nutzung von klimatischen Faktoren und Computermodellen. In diesem Beitrag wird die Entwicklung eines auf dem Forschungsprojekt agriOpenLink basierten Softwaresystems zur Abschätzung der Evapotranspiration auf einer landwirtschaftlichen Nutzfläche beschrieben. Der Fokus dieses Berichts liegt auf dem Softwareframework, welches auf semantischer Technologie basiert und formalisiertes landwirtschaftliches Wissen sowie Computermodelle zur Abschätzung der Evapotranspiration beinhaltet. Es werden erste experimentelle Ergebnisse diskutiert und die semantische Technologie bezüglich praktischer Nutzung evaluiert.
Dance in the Circular City
(2015)