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Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?
(2012)
Schmid, Judith
Entrepreneurial Marketing as a Success Factor
Schmid, Judith
;
Hatak, Isabella
;
Rößl, Dietmar
Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis
Hatak, Isabella
;
Schmid, Judith
;
Rößl, Dietmar
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