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Entrepreneurial Marketing. Ein Erfolgsfaktor von KMU in Krisenzeiten?
(2012)
Schmid, Judith
Entrepreneurial Marketing - Often described, rarely measured. A proposal for an operationalization of Entrepreneurial Marketing in SMEs based on established frameworks in the literature.
Schmid, Judith
Entrepreneurial Marketing as a Success Factor
Schmid, Judith
;
Hatak, Isabella
;
Rößl, Dietmar
Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis
Hatak, Isabella
;
Schmid, Judith
;
Rößl, Dietmar
Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten
(2014)
Schmid, Judith
Entrepreneurial Marketing. Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten
(2017)
Schmid, Judith
Entrepreneurial Marketing as a Success Factor
(2013)
Schmid, Judith
;
Hatak, Isabella
;
Rößl, Dietmar
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